Originally posted by PTOPres03:
Tim, I'm just concerned that with the reception networking time at the end of the day, everyone will be in a rush to get home and it won't be as much fun and helpful as the two-day, but that might just be me. Also, I guess I don't understand how having one-day conferences allows adding a 5th location?
Hi pres03 -
We did have two one-dayers last year and the networking at those events went great. I'd say roughly equal attendance at those receptions as at the two-day conferences. So that's good.
On the scheduling thing, each 4-day conference is a 4-day commitment for our entire staff and a 5-day commitment for several people. Each one-day conference is a 3-day commitment for entire staff and 4-day commitment for a couple of folks. Last year, with two 2-day and two 1-day, that was 16 days minimum. This year, with five 1-dayers, that's 15 days minimum. With a relatively small staff (most of whom have families here at homebase), that's a big consideration. Five 2-day events would be minimum 20 travel days.
There are also shipping concerns for all the materials and exhibitors' booths. Getting them from San Ramon, CA to Philadelphia, for example, takes nearly two weeks. With two day conferences, we couldn't have a Monday/Tuesday event one week and then a Thursday/Friday event the next week. Materials wouldn't arrive in time. But we can have a Monday one week and then a Friday the next week.
SWo it's fairly compley. Trust that we are trying to balance: a) having the best possible conference and b) getting out to help as many people as possible.
I could see a day down the road where we do, say, one large national conference (4 days, higher-level content, bigger stuff) and then a whole bunch of small regionals. But that could still be a ways off.
Hope this helps give a picture for the surprisingly complex planning process behind these things.
Tim