I am the Goodie Bag Queen and am most likely one of those awful moms you're all talking about!
I'm such a goofball about themes, gathering stuff, putting the bags together. I am the official goodie bag girl for all of my family's parties.
Every year for Arts Day, I made bags for my son's classmates and his teacher. For the kids, I'd put fun little art related things like the party size packs of colored pencils, crayons, stencils, watercolors, note pads, tiny sized play-doh, whatever. But no candy. The teacher's bag was always big and filled with the kinds of supplies she would deplete throughout the year. It was just for fun and everyone seemed to like it. I suppose there were parents who thought, "Who is she trying to impress...." but it was worth it to see the kids get excited. My addiction is so severe. One year I decorated empty quart sized paint cans and filled them with stuff. Another year I used colored lunch bags, printed out quotes by famous artists (one for each kid) and attached them to the bags by punching holes in them and threading it with a skinny paint brush. OK, maybe I do need a 12 step program.....
I don't, however, send goodie bags to school for Shortie's birthday. I know where to draw the line.