My position on Movie Night is that you need a certain number of free events for parents and children to enjoy as a family without having to expend any monies. Our PTO has held a movie night the last two years and has "lost" an average of $500 per event after all costs and selling of refreshments. But the cost of putting on the event is totally outweighed by the experience of having families and friends enjoying themselves out in the open air on a cool spring evening.
For refreshments we popped corn....lots of it... and spent about $50 on popcorn and bags. At $1 / bag it doesn't take long to get your money back. In addition this year we offerred pizza for a buck a slice, sodas and candy. We took in over $500 in refreshment sales, plus received additional money from one of our spirit night partners -- Bruster's Ice Cream -- that we had on site. They contributed 20% of their sales for the evening to our event.
We've had about 300 people at each of our events, utilized a professional projection company for the best viewing experience and have had great enthusiasm from our parents and students. This year we screened Alvin and the Chipmonks 2 and everybody loved it.
I believe the thousand dollars we've invested over the past couple of years was worth it. We budget for it early and use other events to help fund this one. The extra trouble involved in making it right for students and parents is paid back through increased participation at all levels.
You can see photos from this event as well as others at our photo site...
www.whiteoakpto.shutterfly.com
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Jim Dunnavant, White Oak Elementary, Newnan, GA