How To Promote Your Group (and Why You Should Care)

Is your PTO or PTA struggling to be heard? Raise your profile and celebrate everything your group does with the free resources in our guide, for National School Parent Group Day or any time of year.

How To Get Local Media Coverage for Your PTO or PTA

Having your parent group events and achievements covered in the local media can benefit your group in several ways. Here's what you need to know.

How To Get Sponsorships for Your School Events

Company event sponsors can reduce your costs and help businesses raise their profile in the school community.

8 Easy Community Service Ideas for Any Time of Year

While it’s a natural fit to focus on community service during the fall and winter holidays, these ideas can be adapted to get students involved all year long.

13 Things To Do This Year

Get out your to do list and add these items to build involvement and strengthen your group.

How To Organize a Trunk or Treat

This fun school Halloween event provides families with an alternative to trick-or-treating door-to-door.

Spread the Word: Parent Involvement Matters

A two-minute video summary of the ways your involvement at school can make a difference.

Marketing Must-Dos for PTOs and PTAs

Eight top ways to promote your group effectively within your school community, plus actionable steps for each one.

About PTO Today

PTO Today magazine is loaded with informative articles, helpful advice, and creative ideas for your group. It’s published 4 times a year, and every K-8 public school automatically receives one free subscription addressed to the parent group president. To make sure your PTO or PTA receives its copy, update your officer info or email us at This email address is being protected from spambots. You need JavaScript enabled to view it..

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