Well, I am going to go out on a limb and simply say, don't bother with a survey, unless the goal is to get about 20 new prospective volunteers, of whom maybe 5 will become involved. If that's the goal, and the expectation, then that's great.
But, as I have said in other threads regarding " asking parents what they want " by doing surveys.......... that's like asking the passengers how they want the pilot to fly the plane.
Have these survey takers researched dozens of companies?
Do they know what's "in" in fundraising trends?
Do they know what types of fundraisers are successful for the demographic makeup of your school?
Do they know what the average % of return is, do they know what your budget is?
Do they know what companies are reliable and which ones aren't?
Do they know whether your school has freezer space for cookie dough, or what the terms of delivery are?
Do they know how prize programs affect your profit?
Do they know you usually get a better deal if you sign a contract for next year when you are wrapping up this year's fundraiser?
I could go on and on........... in short.. you are better off " surveying " the folks on these boards. We all have experience with the answers you want to know. You can search your exact question, and get lots of hits, or you can ask an exact question, and get lots of good feedback.
We all can answer all the aforementioned questions, and can certainly recommend certain companies, or programs. People here are current on good/bad companies.
I don't mean to " dis" the non-involved parents ( aka the majority of those survey takers) .. but truth is, sadly, they either don't care, or don't have enough info to make a good decision.
If you ASK for opinions, you may end up getting stuck with doing something you discover isn't the best match for your school, or you run the risk of people bad-mouthing you , by saying " they asked our opinion but didn't do what we wanted.. that PTO is cliquey and does what they want"......... do yourself a favor.. and don't go there!