Wow! Great thread guys!! Going back to Suzanne's initial post and to sort of piggyback on Metzy and Angela...membership is key to getting things done; if we don't have the interest of folks to help out on projects, then we wind up with one or two people doing it all and getting fewer programs and incentives for families to come into the school. We also need to reach out to the families that are simply not interested in becoming PTA/PTO members, reinforce the notion that inolvement does not mean membership, and encourage them to support their children and their school. Notices, mass letters, and other means of correspondence are important to getting messages out quickly and efficiently, but I agree with Angela that a "personal touch" is needed as well.
As for membership drives and involvement campaigns, I think people have to see that concerted efforts are being made to "reach out" and embrace interest and involvement no matter the shape or form. Suzanne, I have a whole bulleted list of ways to boost involvement; I have been working on it all summer for my primary school PTA and for my county-wide awareness and advocacy group. There are theme ideas, partnership ideas with businesses, activities to host, letters, fliers, and more. I have mentioned my letters of invitation and welcome aboard letter in other threads, and am willing to share with anyone interested. Most of the things listed are not new ideas...just things that have been forgotten (particularly by my school) over time and cast aside as "old" that I have 'polished up' a bit.
Our membership drive theme this year is "Join our 'school' and get hooked on PTA" with a fishing theme (we are a seafood industry area, so it fits) We also have on file for future themes the apple tree idea with the phrase "Join PTA, where the fruits of our labor are sweet!", a train with "Don't bring up the kaboose. Get on track with PTA!", and more. I can email most anything in an attachment, just email request to me. (I don't check threads everyday, so posting a request here might not be seen for a few days.)
I think for us, the most important part of our membership drive is not to boost our PTA membership, but make families more aware of the need for their involvement and let them know they are welcome in the school without necessarily having to be a member. We don't reserve our correspondences for "members only" and we don't stop our efforts once the drive is over. For instance, in our newsletters this year (going out at regular intervals instead of sporadically) we will include membership form, calendar, articles on events, tips for parents (homework, conferences, behavior, etc.), spotlight on a teacher or student for accomplishment, field trip stories (completed by filling out form with details...I fill in the rest), and more. (This is the first year in a long while that we have had someone work on a regular newsletter instead of just a letter or meeting reminder here and there.)
Our open house is Friday, and we are really making a concerted effort to be visible and "push" involvement and membership. We will have 'greeters' and a membership table, with members readily discernable by wearing specially (home)made t-shirts. We have items to "raffle" off (entries are made when one signs on with our PTA and the names will be chosen at our September meeting), like a book bag, two lunch boxes, box of school supplies, PTA t-shirts (male and female), and a ticket for a free parent lunch or breakfast with their child.
I got a lot of great ideas from the
Nat'l
and the
Maryland
PTA websites (you don't have to be PTA to use some of the ideas), and just by checking around with other schools in my area. Definately do the survey, not just of parents but teachers as well, to find out where parents are willing to help and what teachers need from parents and your PTA/PTO.
Suzanne (and anyone else), email me and I will send you all the info I have on membership drives, welcome packets, t-shirts, PTA officer business cards, etc.
Sorry for rambling...I don't know about anyone else here, but I am so excited about this year.