Hi! What we do at our school is we create our newsletter in color. We make it available on our website in color for those that wish to print in color or forward to friends and family. We also email a color PDF to everyone featured in the newsletter. We print all our copies in black ink only since the cost difference is huge. So it is basically the best of both worlds for people. We keep our budget in line and people have the option of printing themselves in color. We often remind people in our newsletter that a color copy is available to download. We have our newsletters online at www.carmelpta.org under Colts Corral.
We do have a few businesses in our newsletter; however, we do not sell advertising. Some of our business membership packages include placement in our newsletters. I recall there being a distinction to maintaining the non-profit status of tax deductible funds verses the sale of advertising. I believe it becomes a different income type and the PTA/PTO may have to pay tax on the advertising revenue. I am not positive, but this is what lingers in my mind.
Hope this helps a little!
Gary Parkes, PTA President This email address is being protected from spambots. You need JavaScript enabled to view it.
Carmel Elementary School PTA
Woodstock, GA 30189
I am the PTO Secretary at my daughter's school this year. I have already done one newsletter that will hopefully be copied at the school and distributed tomorrow. I've kept it black & white for now, but would like to print it in color and maybe expand it, just a little. As many of you probably know, color copying is expensive. Has anybody sold ads in their newsletters to help pay for printing costs, and what kind of guidelines do you use? As of right now I am not interested in going electronic. I would rather keep the paper copies in their hands. Thanks
