Speaking only as a consumer (never ran an Entertainment Book fundraiser), I love them. This is something I'm glad to buy every year. It benefits me as well as the school group. I buy two, one for each car. The only downside is that they've become so much more easily available in recent years. My local Walgreens Drug Store has them at the counter. I get emails from Entertainment Book with special offers to get my new edition. Sometimes it's tempting to just buy one rather than check around to find a school group that's selling. But I always hold out for one of the school groups as I want them to benefit.