Start with a handful of experiences related to the use of the field. Will a local college use it? As them to donate the ability to stand on the sidelines during a game, or watch from the President's Box.
Ask the cheerleading squad for one of the teams that will be using it for a chance to auction off a "guest spot" on the squad for a game - for girls 17 and under. (Parents/grandparents/aunts of such girls can bid on it, of course!)
Ask the coach of one of the teams, or one of the players, to provide a private 2-hour Punt, Pass and Kick lesson.
Auction off season tickets for one of the teams that will use the field - or for ALL of them.
Sell "name-a-bleacher" plaques - for $100, they get their name on an engraved plaque attached to the end of one row of bleacher seats.
Does any of the teams have a mascot? If so, see if they will donate the chance to wear the costume for an afternoon.
Auction or sell the chance to have your picture taken with a star player, and have the photo autographed.
Above all, if you need to raise the money, lose the fear of asking for it. You are holding no one at gunpoint; the only people who will give you money are the people who care about getting the field built and are willing to help, if asked. So ask - with confidence and no apologies. The worst they can do is say no.
Roger Devine
www.schoolauction.net