To start a fundraiser ask yourself:
1. What are you raising the money for?
If it is for general funds, you'll have the least amount of success. If you are trying to buy books for the library, a new piece of playground equipment, or to fund an artist-in-residence, or a scholarship, you need to communicate that to your parents.
2. When do you want to hold the event?
Depending on the complexity of the event (auction, dinner gala, benefit concert, sock hop) you need a few months lead time to gather your helpers, create posters/flyers, ask for donations and SET A BUDGET.
3. Set a budget.
There is always some expense your PTO will have to cover (decorations, photocopies, postage, table cloths, props, thank you notes for the volunteers, food for the volunteers, food for the prep meetings - yeah bring food and they WILL come!).
4. Donations.
My booster club is having a TOUGH time with donations in these challenging times - if you can't get a donation, ask if you could get a BREAK or discount on any items.
What are you willing to do for that business if they donate? Give free ad space on your website and parent newsletter? create posters with their name on it at the event? Hold your thank volunteer appreciation party at their business?
THANK YOUR DONORS. Did you mail a thank you LETTER (no e-mail) to your donors? Did you send a photo of your kids grinning with a big sign in front that says "Thank you Business Donor"? Donors love to be gushed with thanks. If you thank them, they will remember and donate again.
5. Is this a new event? If so, it takes at LEAST FIVE YEARS for an event to catch on in our community. Don't expect to make a ton of money your first year.
6. You gotta spend money to make money. We held a first-ever benefit concert featuring our talented H.S. Music directors and H.S. Alumni and raised $1,000 - of which $300 was expenses (mostly advertising and feeding the artists). Not bad for a first try. The directors had such a blast, we'll do it again every other year - we'll probably build attendance on that.
7. TAKE NOTES. Do your successors a favor and PLEASE take notes! Hold a debrief meeting immediately after your event to discuss what you spent your money on, what went well, what didn't - what could be changed. Who has connections to cheaper items, or other donors, etc. Hindsight is 20/20 and someone always comes up with a shoulda/coulda/woulda.
Why re-create the wheel every year? Please take notes!
####