Use your fundraising event to raise more money than you would with just Chili. Like a spagetti dinner, pancake supper, and so on, your chili event could employ some of the same ideas. (Have you considered having a chili cookoff? Sort of a recipe competition idea.)
Don't forget to use what I like to call an overlay. That is, use this gathering of supporters to raise more money by selling other things as well. Instead of just selling chili, sell baked goods too; have a cake walk to make more money from those baked goods than you would by just selling them outright. Sell pizza discount cards which are always a big money maker.
Boost your event by getting as much publicity as possible. Many radio stations, tv stations and newspapers will announce your message free if you are raising money for a school or nonprofit.
Here's where you can find more ideas for
school fundraisers
. Check this website to get ideas for overlays and look at the articles on spagetti dinners and pancake suppers too. They may offer additional tips.