In my experience in PTO, I've heard--like many of you--all the excuses why people don't get involved in their school:
1. I don't have time..and its corrollary: I can't be at the school during the day
2. I hate meetings
3. No one ever asked me
4. It's always the same people; outsiders not welcome
5. I don't know how to get involved
and the more subtle, unspoken reasons:
6. I'm not comfortable in the school environment
7. I don't feel welcome
8. I'm not the PTO type
and maybe the biggest obstacle of all:
9. I don't want to get sucked into the black hole of volunteerism
I agree with DLF, you need to take the focus off meeting attendance. Meetings are for planning events or socializing amongst the most hard-core committed volunteers. You have, as we all do, hundreds of other parents who are never going to be that committed, but can still connect with your school and your PTO. The key is to focus on and celebrate involvement and participation. And...to make it EASY to get involved! Eliminate the excuses and communicate all the ways your PTO makes it easy to feel a part of the school:
1. No time? That's ok, we only ask for one hour, or two hours or just come to our event. And if you want to help out, there are ways you can do that in the evening, from home, etc.
2. Hate meetings? No problem, you dont' have to come to a single meeting to be part of our school/PTO - mean it!
3. No one's asked you? Personal invitation, reach out one on one, offer a specific way to get involved, not just a vague, general request.
4/7. Not welcome? Use nametags, greet new faces, remember and use names, be sincere
5. Don't know how to get involved? Publish a specific list of opportunities (with time required), but remember simply coming to a PTO family event is a form of involvement and often the first step to more significant volunteerism. Provide email, phone #, specific names to contact.
6. Not comfortable? Provide school maps, teacher lists, translators, nametags; get principal, teachers, and secretaries on board to make volunteers feel special and welcome.
8. Not the PTO "type" - stress there are loads of ways for parents to be engaged in your school, not just by PTO membership or attendance at PTO meetings.
9. Black Hole? Promise your parents that they can get involved as little or as much as they want. And mean it. Celebrate even small contributions. Keep good records of volunteerism. Spread the work around.
Plan an easy, low cost event like a Movie Night. Pay attendtion to who comes, who seems especially interested in the event, and who might be willing to sell concessions or take tickets (easy, low risk jobs) at the next Movie NIght.
It might take some time, but when you're starting with such a low level of volunteerism, even a few more active participants is a bonus. Be careful not to be overzealous or sound too desparate - both extremes can scare off potential volunteers. Just sincere. Make it easy, and say thanks. Good luck!