We just finished our cookie dough fundraiser and I have to say it was the easiest $4000 we have ever made. This year we used Masterpiece and they were great. The best part was they delivered the orders already sorted for each student. We didn't have to buy extra cases or anything - and we gave lots of notice so at the end we only had two orders (out of about 100) that did not get picked up.
We had Innisbrook in today to try and keep our gift wrap business and she pitched their cookie dough. You have to buy cases and put the orders together yourself for the same amount of profit - no way after having it all done for you.
BTW - I didn't get anything free for recommending Masterpiece - didn't even get a free tub of cookie dough or anything!