I actually run the scrip program at our small elementary school (300 students) and we raise about $15,000 a year. We offer about 150 different cards. Here's how we do it...
We have two ways for our parents to purchase the cards:
1. Drive By - We set up a small easel and I park my car at the end of our "drop off" zone (where parents drop off kids in morning) every Friday morning. I have all the cards and order forms with me so they literally can write a check and take their cards.
2. Monthly Mail-Out - Parents can get cards mailed to them on a monthly basis (we send it out on the 1st and 15th of each month). We sells TONS of grocery cards this way!
Things to keep in mind...
Use QuickBooks! You can keep track of inventory, monthly orders, etc! We'd be dead without this. You can also look at trends so you know which cards sell best when.
Have the cards in stock! People don't want to and typically can't wait for their cards - especially when buying that last second birthday gift for Johny's party. We keep about $15-$20k in inventory, so this is something your PTO will need to invest in (ROI in about a year though).
Get the word out! The toughest part is getting the word out. We setup a small "booth" at every event at the school and pass out small flyers that explain our program. We also pass out flyers to all parents as they drop off theirkids at the beginning of the year.
Get local businesses to join! They typically give anywhere from 5-25% discounts and people typically like to shop there.
Accept credit cards! People buy thousands of dollars from us for Home Depot and Lowes when they do their house projects. They would buy from us if they couldn't put it on a card. That being said, EVERYTIME someone uses a card with us, I remind them that they take 3-4% and that we'd be willing to wait for a check (we keep a locked mailbox in the school office so people can drop off orders and payments attheir leisure which I check each week).
So many more things...
If you'd like, just email me at
This email address is being protected from spambots. You need JavaScript enabled to view it. if yo'd like more info on how I do it. PS - My company also gives PTO Management software for free - if interested check us out at
www.mjssoftware.com
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