PTO Mindy and Brenda--please lighten up. I was a PTO board member for over eight years and yes, I do have a number of years experience when it comes to school fund raising. You are right--catalog sales (gift wrap, etc. OR cookie dough) do make more money for a school than any other activity. No argument there. You rightfully expect your fellow PTO members to research the different options available to them and make the right choice for their school. Great idea, but too many times, however, the field it tilted in favor of the fund raising company. Some of these people do not have the interest of your school in mind, and they just want to make a sale. They are aggressive in their sales approach and can many times be very intimidating to the PTO members. Some of these people get in front of your group and start throwing around signing bonuses and signing deadlines. The service may be sub par and the products overpriced, but hey, here is popcorn machine if you sign tonight. Unfortunately, too many boards fall for that.
One more thought---all catalog sales have been going down for the past few years, even when the economy was good. Why? One reason is simply that the merchandise is too expensive. Yes, a good portion of the proceeds goes to the school, but when gift wrap costs $9.00 or a mug that one can find at Target for $4.00 sells for $14 in a catalog, people (YOUR customers) start to take notice. They simply buy less or they no longer participate. Of course, you may ask, why do these items cost so much? It started years ago when company "A" offered a higher percentage of profit than company "B". To offer 50% and more profit to a school, the companies simply raised the prices of the items every year till they became way overpriced. People stop buying and companies have closed their doors. Giftco was a huge supplier, but many distributors are also gone. I am not being negative, I am just telling it the way it is. The good news is that I am seeing schools saying that there are features of a program more important than the sacred percentage of profit. In response, some companies are starting to lower their retail prices for the good of everybody. Schools will still make money (maybe even more since people might now buy more), companies will make money (which they should) and everyone can be happy once again! I think that is pretty positive!