Every area and school population is different. In our town (which has 5 elementary schools) it's like the school population has a unique personality of what the parents like and don't like. Some love the scratch cards and some don't sell at all. Maybe if the card included places to take the kids (bowling, mini golf, batting cages, etc. in addition to places to eat; it would be more successful.
We're looking at using Direct Mail marketing so we need small items. Any of you guys know what's hot right now when it comes to fundraising premiums? Is scratch card out?