You'd have to make arrangements with the Publishing Company. I know that the Disney style shows through MTI offer you the right to purchase video rights for $75 and then you can sell videos for those shows. That is the exception, not the rule.
We would like to sell videos of our students short plays and skits. All funds raised will go to the Drama and Art Dept. However all copyrighted work can only be copied for archival purposes. Does any one know if there is a license we can buy so that we can video and sell them?