First off, be aware that legally you don't have to worry much about free speech rights. The First Amendment prohibits
government from limiting what people can say (with certain exceptions). It generally doesn't apply to businesses and organizations. People don't surrender their First Amendment rights by joining the PTO board, but the PTO certainly can limit what board members can say and do and still remain board members.
Our PTO doesn't have a social media policy, but I agree with the previous reply that it seems like a good idea. I'd start out focusing on areas like these:
- Confidentiality. Don't post about deliberations during board meetings, complaints brought privately to the PTO, etc.
- Privacy. Don't post people's names, thoughts or pictures without their permission, and remember that anything you post will live forever.
- Transparency. Be open and honest about the fact that you're a PTO board member in any post involving the school or PTO.
- Accuracy. If you make a mistake, correct it.
- Liability. Board members should be aware that they may be held personally liable for posts that infringe copyright, libel or defame someone, violate obscenity standards, or violate any terms of use for wherever the post is made.
- Professionalism and respect. To me, part of this is as simple as "if you wouldn't say it in face-to-face conversation, don't post it." The other part is that no one person or group should speak for the PTO without the PTO's approval.
I couldn't find any examples of social media policies for PTOs, but I did find a long list of policies from various nonprofits at
socialmediagovernance.com/policies.php. Several universities are on the list, so you'd at least find some samples from education.
Good luck! And please post back when you've drawn up your policy; sounds like a good candidate for PTO Today's file share to me.