I don't have that article but can share this with you.
Two years ago, we had the opportunity to qualify for a matching grant for new playground equipment and needed to raise about $13,000 in the matter of days.
First, we sent home a letter to all school families explaining the situation and asking for them to contribute $1 for each of their children. Some sent in checks for $10, $20, $50 and some sent in a dollar, while some didn't send anything. We got about $1000 in this way.
Then our President got out and visited local businesses. These were the businesses one ight not normally think about when fundraising. She went to oil production companies, welding companies, garbage companies, all that benefit from our community but are rarely asked to contribute. She raised $11,000 in 11 days!!!!
Way to go Kim!
Now just imagine how much more that could have been if more people could have been out their soliciting.
This worked for us for the quick fix, but it would just as easily work when you have more time also. Ask some of those businesses that aren't often tapped, funeral homes,lawyer's offices, etc.
We recently had another playground fundraiser that did well, but not as well as some parents had hoped. I recall reading a very nice article a few weeks back about a person who wanted big money from her fundraisers, but in the end realized it was the smaller, more meaningful, donations from the neighbors and community that really paid for the playground in the end. I can't find it, so if anyone could find it for me, I would be so grateful. I think some of our parents need the reminder.