DavisX2,
I feel your pain. When I took on President at the beginning of last year I found we had around 15 active members. Mind you, for some, they would be ecstatic to have 15 active members, but I wasn't satisfied. I also found, and I'm sure other Presidents will agree, that attendance drops off as the school year goes on.
Now here's the thing... Tim is correct, to a certain degree. In many ways it is more important to have parents and family members attending events, or feeling more confortable interacting with the school. But, in my humble opinion, to have these family events you need the active membership which is fueled at these meetings. It's a tough line, but truth be told you need these meetings to present the ideas, talk about what works, and get the ball rolling.
Now some things can be done to make Tim's concept more possible. First and foremost, you need a strong Volunteer Coordinator. If you have one that has a good idea of who can be reached out to, who likes to get involved where and who can be counted on; then you won't need as many attending the meetings because you won't need as many to plan and define the family events. Think about it this way... say you only had three people who plan the end of the year Field Day. They get everything defined, type up explanations of all of the events, set the timeline, etc. Then your Volunteer Coordinator finds you twenty volunteers. They all show up and the three committee member now have plenty to make the event successful. These twenty "members" may never join a committee or help plan an event, but their volunteering for those couple of hours enables the truly active members to make it happen... But again, for this to work you really need an amazing Volunteer Coordinator.
So the first thing I would recommend is see what can be done to increase your Volunteer Coordinator's ability to find volunteers. If you presently do not have a Volunteer Coordinator you really need to get one. Also we recently started to use the Volunteer Manager program found here on PTOtoday, and it is amazing.
Now to the serious stuff... The amount of "active" members, in my opinion, is defined in a couple of different ways. These are the members who take on responsibilities, may seek to be an officer, join the committees, help plan and run the events, and yes, show up to meetings. Do they have to show up to meetings in order to be truly active?... No, but it does help. The meetings is often the place where these members will raise their hand to get involved. I find that PTOers are more likely to volunteer to help with an event in a meeting atmosphere than if they read about needing volunteers in an e-mail or newsletter. Of course, a great way to find members to help with committees who do not show up to meetings is to ask them directly, but the truth is that, for the most part, the ones who really want to help are the ones that show up to the meetings.
Personally I feel that you are on the right track. Last year we started a childcare service during meetings and the active membership increased. And not so surprisingly it wasn't so much new members as it was the husbands of already active members. If there wasn't childcare then usually they would have to be home with the kids while their wife is at the meeting. Overall, after instituting the childcare, our active, attending, male membership has increased from just me to 6 (that's a 500% increase). And one of these members took on the role of Treasurer this year, which was very important to this year's success.
I would have to suggest more communication. How are you presently promoting the meetings and the PTO in general? Did you have any sort of kick off event at the beginning of the year, such as at Open House or a Back to School event? What do active members receive that the non-active members do not? For example, our Principal discussed some of the major things going on at the school at the PTO meetings. At the last meeting the MCAS results were discussed and the new reading program. Also, this one may not seem like too much of a big deal, but it actually is. Last year I had some magnets made up with the school logo on them. At the beginning of the school year I printed off some labels and attached them to the magnets, such as "teacher" or "Principal", then handed them out. I did the same thing for the active PTOers. When someone starts showing up to the meetings or helps out at the events, you know, when they become active, I "award" them with one of these car magnets. You would be surprised about how many active members are driving around with these and people notice. I know of at least a couple of now active members who proactively requested their magnet. Overall it's all about promotion.
Hope some of this helps.
PresidentJim