I have been involved in PTO's for the past 16 years. We have good years and we have bad years. Recently, attendance hasn't been a problem at our first few PTO meetings--we typically have to hold them in our schools auditorium. I think there are several reasons for our success--One, on our membership forms we ask for e-mail addresses and send reminder notices a week prior to the meeting--highlighting important information we will be discussing. Two, we use these e-mail addresses to vote on a day that is convenient for most of the parents to attend. Three, we keep our meetings brief and to the point--our goal is for under an hour. At the high school and elementary level, we invite teachers and students to give presentations on projects they are working on in class. For example, one class was working on a Social Studies "Journal" project where the students wrote about their town/city, then sent their journal to a relative or friend out of state. That relative/friend wrote about their state in the journal--places to visit, places to eat, the climate, favorite sports in the area, etc. When they finished they sent the journal on to another friend/relative in another state who did the same thing and sent a post card from their state to the student. Eventually, the journals were returned to the students who tracked their journeys on a map. The lesson culminated with the students writing a report on one of the states that their journal visited. The teacher and students came and explained this exciting project to the parents. We have 20+ students in each class which brings out 20+ new parents. Keep the meetings fun, exciting and SHORT, and they WILL come. At the elementary level, we did offer raffles. In September, we highlighted random lines on the sign in sheet, and the parents who's names were highlighted won a gift. In October, we placed a penny under a pumpkin on the middle of each table and one parent at each table won a pumpkin. We also recruited middle/high school students who were looking for volunteer hours and offered "free babysitting" during the meetings. Each month was a different theme for the students. The volunteers played "Bingo" with the students who were able to win prizes, they did arts and crafts, supervised a movie night, etc. (All while the parents attended the PTO meeting!). We are also looking at the possibility of holding a FEW meetings during the day for parents who work in the evening. Is transportation an issue for parents? Perhaps you can start a carpool list or look into local transportation options. Hope this helps.
Kathie