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Checklist:
www.greatgamesforgolf.com/planning_a_golf_tournament.htm
Sell Mullageans
Try to have at least one contest per nine holes and make certain to reward your winners with a prize. (Hole-In-One Contest, Closest To Pin, Longest Drive, Straightest Drive, etc.)
Sell Sponsorships
Selling sponsorships is the way to acquire the commitment that leads to a successful tournament. Sponsorships should be developed between the tournament and local businesses. Design various levels of sponsorship. Each level should entail some form of tournament recognition and participation. Various levels may include:
Title Sponsor: company name would appear on all golf marketing materials, playing spots, tee sponsor signs, reception signs, etc..
Supporting Sponsors: receive hole sponsorship signs and playing spots.
Hole Sponsor: receive hole sponsorship sign and program listing.
Registration, Mulligans, Beverage Cart, & Reception Sponsor: logo and/or message would be placed on signs at the respective locations.
Arrival Package Sponsor: logo and/or message would be placed on all tees, repair and golf balls.
Helpful info:
www.golfprohelp.com/Articles/Running_A_Golf_Tournament.asp