I'd also like to offer a caveat about comparing profit percentages between schools. Make sure everything else -- and there are lots variables -- is exactly the same before using that comparison.
An example may be helpful:
School 1
Same catalog cover, items priced 5% higher, has been working with this same FR company for 7 years with high sales numbers, gets a very elaborate prize program and kick-off party thrown in.
School 2
Same catalog cover, items priced 5% lower, new to this fundraising company and a smaller school with less sales potential, skips prize program but does get the big kick-off event.
In those two examples, I didn't include profit % or total sales or profit. I did that to show how many other variables go into this.
Some examples:
** Higher prices might lead to fewer sales but allow for a higher profit percentage to be offered. I've seen schools demand more tha 50% profit and therefore get higher prices in the catalog and -- in the end -- get less profit (because fewer items were sold)
** FR company might be willing to throw in the kick-off party for nothing for school #1 which has a track record of high total sales. Or the FR company might be willing to go to 52% profit because history shows this school to be a high performer. Would be a big risk to offer the same to school #2.
** Prize programs can be of many types and be paid for out of sales or be thrown in by the FR company or etc. Big variable.
I covered this in a recent column:
www.ptotoday.com/pto-today-articles/arti...ore-than-just-profit
I hope it's a helpful perspective.
Tim