Library Mom,
To be honest with you, I'm not quite sure how my school would ever to be able to raise funds by having a float. For us, it would be more of a spirit building, fun activity.
But, it sounds like Debbie's school uses the float and parade as an advertising tool to get the word out in the community that they sell wood cuts of trout (not sure what that is), as well as letting peeps know to save their labels and receipts for their school.
I was thinking if anything, we could advertise the fact that our school has academically placed in the top 8% of the state. This would be more for advertising for school of choice in our public school system, and since our school isn't located in a newer section of the city, sometimes parents forget we exist and our enrollment has been going down. Our district has about 25% of its students choosing school of choice. I wouldn't call it a fundraiser per se, but it would be helpful for us to get more students to attend, thus receiving more funding from the government... more students...more chance of parents volunteering..more money raised for fundraisers, etc.
How's that for long term planning?