any school that would willingly provide student and family personal information out for public distribution is irresponsible in my book
It's important to understand that Federal law allows that specific information (student name, address, telephone, awards, etc.) to be publicly available. Actually, if the school defines this as directory information, it would be illegal to withhold it if properly requested by a third party.
Schools do
not need a signed release to share anything they have notified you is "directory information". (But families would have to authorize the release of educational records, like grades or SAT scores.)
Schools do have the obligation to notify families what is considered directory information (i.e., public information). And any family has the right to restrict their own information if they make the request in writing.
No one's rights are being violated. Everyone is notified of the situation. Everyone can easily restrict the information.