The general format of a letter like that is to tell the merchant specifically what you're raising money for (ie will you be buying something for the school? funding field trips? etc.), describe the event, and then ask for the donation. Typically, with local merchants you'll need to make personal contact to show them your enthusiasm and close the deal. It's also important to let them know exactly what they get for their money. (Will you mention the sponsors at the event? List them in the program? Provide signage? etc.) We don't have a letter specifically on fashion shows, but here's one on auctions that will give you an idea of the basic format. Also, the story Make Local Businesses a Resource offers some good tips.
- Craig
Links in this post:
here's one on auctions that will give you an idea of the basic format: https:/classic.ptotoday.com//filesharing/document/107-pto-today-auction-donation-request-letter-1
Make Local Businesses a Resource: https:/classic.ptotoday.com//pto-today-articles/article/411-make-local-businesses-a-resource